# Can a supplement say “burns fat”?

Source: https://claimsverified.org/claims/burns-fat/

No. “Burns fat”, “melts fat” and “torches fat” are unsubstantiated mechanism claims and a Meta health-and-appearance trigger. The versions the standard allows are “supports metabolism” and “supports healthy body composition when combined with diet and exercise”.

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Why it fails

## The rule this runs into.

Unsubstantiated mechanism plus a Meta health-and-appearance trigger.

We file this under substantiation and rate it high. It is enforced by FTC, Meta, Google, which matters because a single phrase can fail in more than one place at once: a listing suppression, an ad-account review and a warning letter are three different consequences of the same sentence.

What to say instead

## The wording that passes.

This is the rewrite an audit ships for this phrase: the strongest wording the standard allows, in the words we would hand you.

The rewrite the standard allows

'Supports metabolism' / 'supports healthy body composition'

Other claims you can use instead

Metabolic

Supports metabolism

Safe and vague enough to hold.

Metabolic

Supports healthy body composition when combined with diet and exercise

The qualifier is required for weight-adjacent claims.

Every structure/function claim on this page still needs the FDA disclaimer wherever it appears. That requirement has [its own ruling](https://claimsverified.org/claims/fda-disclaimer/).

## Is this phrase on your listing right now?

Run one ASIN through the free check. You get the severity counts on your own copy, ruled against all 109 standards, with no sales call attached.

[Free ASIN check](https://claimsverified.org/check/)

Nearby rulings

## Other phrases in the same family.

[ MediumSubstantiation Can a supplement say “Non-GMO”? ](https://claimsverified.org/claims/non-gmo/)  [ MediumSubstantiation Can a supplement say “clinical dose”? ](https://claimsverified.org/claims/clinical-dose/)  [ HighSubstantiation Can a supplement say “#1 doctor recommended”? ](https://claimsverified.org/claims/number-one-doctor-recommended/)
[All 37 published rulings →](https://claimsverified.org/claims/)

**Cite us**This ruling is free to quote. Credit “Claims Verified” and link here. It is regulatory review of marketing language, not legal advice.
audit@claimsverified.org →

Say the most the rules allow. Then keep selling it, everywhere, at any spend.

Clean copy can run on every channel at once, with the lines we flagged gone, so you can push budget knowing what a reviewer can find. And it is the brand a careful shopper can believe.